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Internet Governance strategy
Work with a public relations professional to get your business into articles and news stories on topics related to what you do. It will not only help establish you as a trusted expert, but it will introduce your business to an even broader base of people.
You can also sign up for free services that connect you with writers looking for sources, such as Help a Reporter Out. This allows newspapers, blogs, or other media sources to see your information and write posts about your company without you needing to put in the effort to connect and claim a story.
People love contests and giveaways. Anytime you can encourage promotion from your customers in exchange for a free product or service, you will usually see a surge in purchases or connections. More than that, your blog becomes somewhere you can offer advice, share bits of information, and really connect with your customers.
A lasting relationship begins with trust, and your blog is a great way to build that.